Jeff saw what the raw property, now Kingfish Bay, could be before any other. That’s kind of Jeff’s thing, he brings ideas to life. Jeff’s career has been primarily focused on Supply Chain Management in the areas of marketing, operations, financials, information technology, and transactional experience. Prior to joining Kingfish Bay Development, LLC., Jeff worked at the Macsteel Group of Companies (a multinational company), where he occupied various Executive positions from 1984 to 2008 and serves as President and CEO for Action Wobble Inc. from 2004 to present. Jeff currently serves on the Board of Directors of Macsteel Holdings and Kingfish Bay Development, LLC. In 1988/1989, he completed Certificates in Marketing Management, Sales Management, Retail Marketing, and Salesmanship from the Institute of Marketing Management in Johannesburg, South Africa. His wife and three adult children are most important in his life.